Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

The Ministry of Information and Broadcasting has proposed amendments to the 2014 Policy Guidelines for Television Rating ...

The proposed changes also include amending Clause 1.4 to prevent rating agencies from offering consultancy or advisory ...

Ministry of Information & Broadcasting has proposed an amendment to the TV rating agencies guidelines to welcome OTT players ...

Information & Broadcasting Ministry proposes amendments to TV rating guidelines in India, seeking stakeholder feedback for ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

At last count, it had 301.6 million paid subscribers worldwide at the end of 2024. OzTAM is Australia’s official source of television audience measurement intelligence. The firm measures broadcast ...

Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

Under the collaboration, Nielsen will establish a dedicated data pipeline to track ad effectiveness on JioHotstar, leveraging its audience analytics expertise and first-party data measurement tools.