It's for a good cause, as you can help the less fortunate. It's also environmentally considerate, since donating, as opposed to tossing, your old jeans creates less waste on the planet.

She's going to be on the window, we want [the jeans] everywhere.'" American Eagle's latest denim collection has more than 30 different pieces, in varying fits, rises, and degrees of stretch.

American Eagle Makes an “Uproar” for Fall ’19 With Lil Wayne Collaboration and Unrivaled New Jeans Collections With Curvy, AirFlex and Stacked Fits Brand Listens to What Its Customers Want ...

Launch Gallery: American Eagle Launches New Concept Shop and Premium Jeans Brand AE77 Sign up for WWD's Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.

Now, American Eagle and the Ziegler sisters, Maddie and Kenzie, have you covered. Today, July 27, AE launched a new campaign focused on its staple pair of jeans.

KZ: I feel like we were very specific on where the jeans land on us, and we got the perfect jean, which is so nice. It’s so nice that we feel so good about them that we can wear them all the time.

Good thing they're fake. American Eagle Outfitters' new YouTube ad purporting to sell spray-on jeans has gone viral much to the delight of the company's marketing department.

The first American Eagle store opened in 1977 in a mall in Michigan. It wasn’t until 1990 that the company created its private-label products, which included men’s boot-cut and worker jeans.