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Viral 'Ice Bucket Challenge' is back

Patriot Ledger on MSN · 2d

Ice Bucket Challenge returns with a twist in 2025. Here's what cause it's supporting

The Ice Bucket Challenge is back. The challenge that splashed through social media in 2014 as people all over the world dumped buckets of ice water on their head to raise money and awareness for ALS ( Amyotrophic lateral sclerosis) research is returning, but this time for a new cause.

USA TODAY on MSN · 4d

The viral 'Ice Bucket Challenge' is back over a decade later – but with a new mission

Over a decade after the viral "ALS Ice Bucket Challenge," these college students sparked a new trend in support of mental health. Reactions are mixed.

People on MSN · 2d

The Ice Bucket Challenge Is Back: Why Some Are Criticizing the 'Rebranding' of the Viral Trend 11 Years Later

Students from the University of South Carolina started a recent campaign using the ice bucket challenge to raise mental health awareness. The repurposing of the trend has sparked criticism from people online,

2don MSN

Brooke Eby, TikTok star with ALS, has concerns about the Ice Bucket Challenge’s rebranding

Eby says she objects to the viral Ice Bucket Challenge now being used to draw attention to other causes while ALS patients ...

4d

The Ice Bucket Challenge worked. Why not try it again?

The Ice Bucket Challenge, which took over social media a decade ago, has found new life thanks to a group of college students ...

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