The shift away from third-party cookies has amplified the demand for innovative solutions that prioritize consumer privacy ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Amazon's online advertising business logged $17.29 billion in the fourth quarter, up 18% from a year ago. Analysts polled by ...

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

Snap beat Wall Street estimates for quarterly profit on Tuesday, benefiting from improvements to the Snapchat parent's ...

Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...

A federal politician with two offices has used taxpayer funding to open a third. The catch? It's completely empty, and by the ...

While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not ...

Salla Ads enables merchants to launch, manage, and optimize their advertising campaigns directly from their store dashboards.

Not all advertising executives share his sangfroid. Today, technology is changing the industry faster than at any time since ...

Last night, GamingOnLinux spotted the policy on Steam's pricing page. It was initially assumed to be a new rule, but SteamDB ...

OpenAI CEO Sam Altman has soundly dismissed a $97.4 billion takeover bid backed by rival Elon Musk, but the unsolicited offer ...