Puma is all over the world of motorsport, arguably the definitive apparel brand of this generation in the field. They’ve long carried an overall license with F1 itself and have a number of teams ...

Mercedes has been keen to work with adidas for some time and finally a 15-year flirtation has resulted in the German brands uniting ahead of the 2025 Formula 1 season. Alongside the eye-catching ...

Mercedes also had fashion brand Tommy Hilfiger, for whom Hamilton was an ambassador, as a partner last season. Adidas lost out to Nike last year in bidding to supply the Germany national teams ...

The first Adidas x Mercedes-AMG Petronas F1 Team range is expected to be unveiled in February, as all attention turns to the 2025 season. Several limited-edition drops are also planned throughout ...

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton ...

Adidas has a rich history in F1, sponsoring both the Footwork and Larousse teams in the 1990s. In 2023, the company emerged as a possible title sponsor for Red Bull's second team, then known as ...

Adidas has announced a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, marking the brand’s entry into Formula 1. From what is understood, the collaboration will focus on creating ...

Adidas teams up with Mercedes for new F1 season 0 Comment (s) Print E-mail Xinhua, January 8, 2025 ...

“It has been amazing to be here at adidas HQ today. It is an incredible partnership, and I am very excited to be starting my F1 career for Mercedes wearing adidas,” said Antonelli.

German apparel and footwear brand Adidas will enter Formula 1 as kit suppliers to Mercedes in a multi-year partnership announced for the new post-Lewis Hamilton era. Puma previously partnered the ...

As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and limited-edition drops for the Mercedes-AMG Petronas F1 Team.