Rolex relied on Zenith’s El Primero to power the Daytona, but wasn't exactly quick to acknowledge the movement that helped ...

Watches of Switzerland fundamentals, prime retail locations, and exclusive brand relationships support a bullish long-term ...

In spite of the looming economic uncertainties across the globe, this year's Watches and Wonders fair in Geneva, Switzerland, ...

In a world where digital reigns supreme, mechanical watches emerge as symbols of elegance and craftsmanship. These stunning ...

In a world where timepieces are not just about telling time but also about making statements, limited edition mechanical ...

Before watches became luxury status symbols, they were essential tools. From spacewalks to moon landings, here are five ...

Amid buoyant consumer demand, watchmakers are under pressure to pass on costs or turn to alternative materials ...

The Rolex Daytona is a true icon of the watch world. Yet beyond today’s hyped models, certain references offer remarkable ...

ZENITH was proudly featured at the 2025 Met Gala, held at New York’s Metropolitan Museum of Art. Embracing this year’s theme, “Superfine: Tailoring Black Style,” the Maison showcased its enduring ...

Swiss watches were set to be taxed at 31% while ... To honor its founder, Georges Favre-Jacot, in its 160th anniversary year, Zenith had more than a few new watches up its sleeve—it announced ...

Zenith rocked the watch world in 1969 when it dropped the ... That said, Longines offers everything that a top-tier Swiss watchmaker should (heritage, high-quality Swiss movements, unique design ...

The biggest crowd-pleaser of the three at this year's Watches and Wonders event in Geneva was the baby of the bunch, the Zenith Chronomaster ... than a traditional Swiss lever since it allows ...