Data shows that not only is YouTube the top streaming platform in use today, but customers are using it to stream traditional ...

Two major media companies, Netflix and YouTube, announced plans this week to utilize new ad formats to keep users engaged, and both are using AI. Netflix's announcement came during its annual Upfront ...

Netflix has announced that AI-generated mid-roll ads are coming in 2026 YouTube this week also revealed its new Gemini-powered ad tech Both have also tested 'pause ads' that appear when you pause ...

Netflix is not the only streaming service exploring AI-driven ad formats. YouTube is currently testing a tool called Peak Points, which uses AI to place ads during moments of peak user engagement.