For PEOPLE's 50th anniversary, Oprah Winfrey breaks down the iconic 'You get a car' giveaway and explains the backstory behind her red Celine suit in her immortalized meme.

It was a reference to a moment from 2004, when she shouted to the audience of The Oprah Winfrey Show, 'You get a car, you get a car!' as she surprised each member by gifting them a vehicle.

Harpo Productions Oprah Winfrey during the "You get a car!" giveaway. At first, The Color Purple producer intended to give only the first 12 people in the audience a car.

It was a moment that spawned a million memes — but also changed lives in a meaningful way. Oprah Winfrey 's "Wildest Dreams" season aired 20 years ago in 2004, and along with the memorable "You ...

When people think of the “Oprah” show, they usually think of two iconic moments: Winfrey repeatedly screaming “you get a car,” and Tom Cruise jumping on a couch. A three-part podcast ti… ...

Oprah Winfrey during the "You get a car!" giveaway. At first, The Color Purple producer intended to give only the first 12 people in the audience a car. However, understanding how access to a vehicle ...

Oprah Winfrey 's "Wildest Dreams" season aired 20 years ago in 2004, and along with the memorable "You get a car!" moment, included heartfelt fan interactions that led to some truly special ...

Harpo Productions Oprah Winfrey during the "You get a car!" giveaway. At first, The Color Purple producer intended to give only the first 12 people in the audience a car. However, understanding how ...