Shoppers across the UK are finally discovering the surprising reason behind one of the supermarket world’s biggest open secrets, the colour of the iconic yellow reduced sticker. With almost 40% ...

Lifting the lid on how to make the most of your money in the plant aisle at the supermarket, Jodie says shoppers should keep their eyes out for the infamous yellow discount sticker. She explains ...

If you’re worried about artificial intelligence (AI) coming for your job, there’s more bad news – it could also be the death of the yellow sticker. Yes, those yellow discount stickers we all ...

The flash of yellow as you walk down the supermarket aisle can only mean one thing - there are discounts to be had. And the colour of the reduced price sticker hasn't been chosen at random ...

But there are ways to cut down your supermarket shop. Deals experts will tell you to keep an eye out for yellow stickers - but finding them in stores can be easier said than done. To help you out ...