Shoppers across the UK are finally discovering the surprising reason behind one of the supermarket world’s biggest open secrets, the colour of the iconic yellow reduced sticker. With almost 40% ...

Lifting the lid on how to make the most of your money in the plant aisle at the supermarket, Jodie says shoppers should keep their eyes out for the infamous yellow discount sticker. She explains ...

If you’re worried about artificial intelligence (AI) coming for your job, there’s more bad news – it could also be the death of the yellow sticker. Yes, those yellow discount stickers we all ...

The initiative, featuring yellow stickers, will be tested in a small number of Express stores for customers visiting after 9.30pm. At present Tesco gives unsold food to charities - and this will ...