Beyond buying the NFT, it’s collaborating with Bored Ape Yacht Club, the buzzy outfit behind the collection of virtual simians that is among the most expensive and coveted in the space.

Yacht-mom outfits are typically neutral-colored matching sets that are either solid or striped, but they can also be loose dresses, lightweight tops and flowy maxi skirts. Oh, and they generally ...

But there is a thick thread connecting many of the most well-known NFTs, from Beeple’s grotesques to cutesy CryptoKitties to the Bored Ape Yacht Club. Above all else, they’re gimmicky.

As the 110-capacity Belltown Yacht Club fills up with avid dancers, impressive sweat stains start spreading on shirts, blouses, and dresses at January's Wig Out!, a 1960s garage-rock, R&B ...