Microsoft is finally letting Xbox owners buy games directly through the Xbox mobile app. Rolling out now to beta users on iOS and Android—and coming soon to everyone—this long-requested feature allows users to purchase games,

After teasing new support for in-app game purchases last fall, Microsoft is finally ready to hit "go" on this new Xbox app feature.

Microsoft revealed earlier this year that LG TVs would get access to Xbox Cloud Gaming, and now the Xbox TV app is rolling out to select LG smart TV models starting today. The Xbox app will let LG TV owners stream Xbox games directly to their TVs, and use a wireless controller to play them.