Which raises the question: How can you use these insights to improve your own writing? Here are some tips. For starters, use simple words. Tempted to write “utilize”? Don’t. Write “use ...

But there are simple ways to put important things in language that's accessible. As I say to them, the beauty, the genius is not to write a 5 cent idea in a ten dollar sentence. It's to put a ten ...

If you were recently laid off or looking for a new job, consider these 19 tips for writing a strong, specific, and personalized email subject line.

Headlines with more common words — simple words like “job” instead of “occupation” — shorter headlines, and those communicated in a narrative style, with more pronouns compared with prepositions, ...

The reason I’m writing this is because it may be helpful. See anything wrong with that sentence? Some will. The issue here: “the reason is because.” Many people say that “because” should ...

Last year, Boomerang monitored 40 million emails, giving it a deep and wide data set to mine. So, what’s the secret to writing an email that gets not just read, but moves the reader to respond?

The authors present well-established principles that have long been prized in guides to writing including The Economist’s style book (which Johnson helped update): cut unnecessary words, choose ...

Simple sentences have a subject (‘what’ or ‘who’) and just one main verb (a ‘doing’ word). For example: ‘He walked quickly back to the house.’. Simple sentences are important for ...

On the cover of Banish Boring Words—Amazon’s No. 1 best-seller in the Elementary Education category as I write, although that might reflect a surge of interest from the Journal story—is a ...