When she's sporting her natural hair, you can expect to see Aina's curls in their most-defined form. She has the Mielle ...

Jo Malone Wood Sage & Sea Salt Cologne is a unique blend of fresh and earthy notes that encapsulates the essence of a breezy coastal escape. This fragrance is a perfect balance of the crispness of sea ...

Probably the most well known Floral Street perfume, this is so summer-coded without being super sweet or innately beachy.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It’s light enough not to overpower, but it still has great staying power, lasting for hours with just a few sprays' ...

A Guide to Iconic Scents " article on our blog page. Stay informed with expert tips and insights from Pairfum London.

Zesty citrus, sun-kissed florals, green moss and velvety coconut. This summer’s buzziest scents are all about balancing ...

Even before I became a beauty editor, I’ve longed to find the best Tom Ford colognes and perfumes. While many fragrance ...

The Laneige moisturiser was lightweight and fast-absorbing - two standout qualities of a great moisturiser - and I found it ...

Boots shoppers can get 50% off an "irresistible" designer perfume that attracts "loads of compliments." The retailer has ...

Shoppers can buy the designer scent for half price, thanks to a beauty deal across skincare, makeup, and fragrance ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...