The NBA's logo, however, visibly features a player in ... In fact, he even told The Jump in 2017 that he wished the league would change it. "I wish that it had never gotten out that I'm the ...

Stern spent 30 years as the NBA’s longest-serving commissioner ... d have preferred it that way. “I wish that it had never gotten out that I’m the logo,” he told ESPN’s “The Jump ...

Still, West lamented the revelation that he was, in fact, the logo — even if the NBA has never officially acknowledged him as such for legal and financial reasons. "I wish that it had never ...

Jerry West, the high-scoring Hall of Famer whose silhouette is used for the NBA logo, died Wednesday morning ... and he’s competitive as hell and frankly I wish people would leave him alone.” ...

The NBA logo is one of the most iconic designs in sports, worn on basketball jerseys around the globe. The man who has long been associated as the source of inspiration for the league's "the Logo ...

You wish that no one knew who it was ... SCHMITZ: Meanwhile, the NBA logo became the prototype for dozens of other sports. Here again is designer Alan Siegel. (SOUNDBITE OF ARCHIVED RECORDING ...

Jerry West, an NBA legend and the person behind the world famous logo of the competition, has passed away aged 86 years old. Here is a look back at West’s life and career, and the story behind ...

NBA legend Jerry West, whose prolific playing career landed him on the league's logo and basketball savvy ... but the more I came to know him, I wish I had been his teammate.

Jerry West, the iconic Los Angeles Lakers guard who inspired the NBA’s silhouetted logo and later built one ... but the more I came to know him, I wish I had been his teammate.