The NBA's logo, however, visibly features a player in ... In fact, he even told The Jump in 2017 that he wished the league would change it. "I wish that it had never gotten out that I'm the ...

Stern spent 30 years as the NBA’s longest-serving commissioner ... d have preferred it that way. “I wish that it had never gotten out that I’m the logo,” he told ESPN’s “The Jump ...

West, a 14-time all-star who won nine NBA titles as a player and executive, later admitted he was uncomfortable being “The Logo.” “I wish that it had never gotten out that I’m the logo ...

Still, West lamented the revelation that he was, in fact, the logo — even if the NBA has never officially acknowledged him as such for legal and financial reasons. "I wish that it had never ...

Jerry West, the high-scoring Hall of Famer whose silhouette is used for the NBA logo, died Wednesday morning ... and he’s competitive as hell and frankly I wish people would leave him alone.” ...

When the outlet asked the NBA to confirm whether it ... In many ways, I wish they would.” Despite his calls for change, the logo has remained the same over the years. West also holds another ...

You wish that no one knew who it was ... SCHMITZ: Meanwhile, the NBA logo became the prototype for dozens of other sports. Here again is designer Alan Siegel. (SOUNDBITE OF ARCHIVED RECORDING ...

While J-Dub's logo debuted last year via a sneak peek on the NBA player's Instagram story, it wasn't until recently that the ...

The NBA logo is one of the most iconic designs in sports, worn on basketball jerseys around the globe. The man who has long been associated as the source of inspiration for the league's "the Logo ...

For the NBA legend, that's exactly how he felt when he sensed his relationship with the Lakers came to a point of no return. "I almost wish that I ... excommunicated The Logo in the building.

NBA legend Jerry West, whose prolific playing career landed him on the league's logo and basketball savvy ... but the more I came to know him, I wish I had been his teammate.