whereas email campaigns or retargeting ads may perform best in the mid- and bottom-funnel stages. That's where your channel mapping strategy comes into play. Use it to define which channels drive ...

Online - A stunning website may catch the eye, but without understanding why visitors arrive, it’s just digital art. The real ...

The funnel cliff edge is still there ... If you use it in your content strategy, you'll be able to meet your customers where they need you, no matter the stage. What's more important: Lifecycle ...

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

You should widen the waistline of the audience funnel, paying more attention to the engaged middle than the fly-by traffic at top. Build a smart strategy for the full funnel by making 2025 the year of ...

Full-funnel lead generation nurtures prospects from awareness to conversion using AI and omni-channel strategies. Intent Amplify™ boosts lead quality, shortens sales cycles, and maximizes ROI.