Three-quarters of Brits “care about fair trade”, according to a Kantar survey for The Grocer. However, there are crucial differences in the definition, depending on the way it’s written.

Fair trade products are goods produced abroad that are traded according to more ethical and sustainable standards than typical standards in conventional trade. SFU is committed to offering a variety ...

DEFINITION: A social movement which aims to ensure that fair prices are paid to producers in developing countries, as well as delivering improved social and environmental standards. The movement ...