An object’s color appears differently under different lighting and against different backgrounds − for different viewers. But that doesn’t mean colors are subjective.

From Rory McCann to Dave Bautista, these actors would be ideal choices to play the mighty Kratos in the upcoming God of War ...

After he insists that Gustave help him build the best Sakapatate, Gustave suggests that the Gestral use blue mushroom spores to create more potent gunpowder. With Karatom supervising the construction ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

US researchers have seemingly discovered 'olo', a never-before-seen colour, using laser technology to stimulate specific eye ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.