Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

So, here's what's trending up (and down) so you can stay ahead of the curve before your competition beats you to the punch. Related: 3 Marketing Blind Spots That Are Holding You B ...

Lionsgate has hired digital media veteran Brad Haugen, most recently president of Will and Jada Pinkett Smith’s Westbrook ...

The former Westbrook Media executive will oversee original content creation, brand partnerships and other digital storytelling initiatives for the studio ...

You can have the flashiest product, the slickest marketing and cutting-edge tech, but if people don’t trust you, none of it ...

Forget the ‘silver bullet’ solutions promising confidence quick fixes, developing true self-belief requires deeper work.