Bloomberg is pitching brands on reach and contextual relevance with its latest contextual ad product, AdService, which ...

For example, if you want to produce a poem ... a process done dynamically as the user uses the chatbot—is called contextual data. And in the era of GenAI, contextual data is the new gold.

The lack of context can also lead to unintended consequences. For example, facial recognition technology has been criticized for its lack of accuracy in identifying individuals with darker skin tones.