It’s a new year, and a new crop of rappers to watch. Here are 25 rappers you need to check out in 2025.

In addition to music and clothing, James Vader collaborates with other brands and creatives to offer experiences to supporters.

Kendrick Lamar understands himself. More than anything else the Super Bowl LIX Apple Music Halftime headliner has understood ...

The event featured up-and-coming West Coast rappers and major Californian stars ... The video ends with Lamar putting an owl in a cage; the logo for Drake's label, OVO, is an owl.

Meanwhile, the cover art features a black leather glove with a Maybach logo on it. The black leather glove could ... The event featured up-and-coming West Coast rappers and major Californian stars ...

The event featured up-and-coming West Coast rappers and major Californian stars ... The video ends with Lamar putting an owl in a cage; the logo for Drake's label, OVO, is an owl. After months of ...

While accepting Song of the Year for "Not Like Us" at the Grammys, Kendrick Lamar thanked Glasses Malone, Problem, Bad Lucc, ...

He ended the evening’s win streak by dedicating his song of the year Grammy to his partner and the West Coast rappers who inspired him coming up. “Whitney in the video Crip walking,” Lamar ...

That said, Kanye West doesn’t seem to fear Lamar. In fact, Ye seems to believe that if he and Lamar came to rap-based blows, he would be the one to emerge on top. In a new interview on the ...