This year’s season sees more brides opting for skin-first, no-makeup looks — and grooms reaching for the makeup bag.

Brides-to-be turn ... in searches for “soft glowy makeup,” “natural glowy makeup” and “bronzy glowy makeup.” Perhaps inspired by Mother Nature, boho wedding hair flowers jumped by ...

Calynn Chapman, a 25-year-old bride from Nashville, went makeup-free on her wedding day and shared her decision on TikTok, garnering widespread attention. Her confident stance inspired many brides ...