Wall Drug is a shopping mall consisting of a drug store, gift shop and restaurants in Wall. The tourist attraction is famous across the state and nation for its ubiquitous advertisements.

The on-site restaurant seats 520, serves up legendary doughnuts, hot beef sandwiches, and buffalo burgers, and houses a collection of 320 original western oil paintings (including 11 Harvey Dunns ...

Rick Hustead, chairman of Wall Drug, works the restaurant counter when things get busy. Hustead, whose grandfather opened the store in 1931, says he’d never close the pharmacy, even though it ...

Don Nelson looked up from his maple-glazed donut and 5-cent cup of coffee recently in a Wall Drug dining room at Harvey Dunn's "Prairie Homestead." ...

And just in the month of July there has already been a 50-percent increase. “Those are outstanding numbers for Wall Drug, for the restaurant and our retail shops. It’s amazing,” Hustead said.

Consider Wall Drug, on the north edge of South Dakota’s Badlands. Hustead’s grandparents, Ted and Dorothy Hustead, bought the store in this small town in 1931 — during the Great Depression.

WALL, S.D. – Ted Hustead’s family knows a thing or two about running a tourist attraction during tough economic times. Consider Wall Drug, on the north edge of South Dakota’s Badlands.

The town of Wall, S.D., has a population of nearly 800 people, a number that is dwarfed daily by the visitor count — in the summer, some 10,000 or more tourists visit Wall Drug each day.

WALL, South Dakota -- Ted Hustead's family knows a thing or two about running a tourist attraction during tough economic times. Consider Wall Drug, on the north edge of South Dakota's Badlands.

Wall Drug is an epic story of American ingenuity: A failing business turns into one of the world’s most famous tourist attractions through hand-painted signs offering free ice water.

Rick Hustead, chairman of Wall Drug, works the restaurant counter when things get busy. Hustead, whose grandfather opened the store in 1931, says he’d never close the pharmacy, even though it’s not ...