Rick Hustead, chairman of Wall Drug, works the restaurant counter when things get busy. Hustead's grandfather opened the store in 1931.

Wall Drug is a shopping mall consisting of a drug store, gift shop and restaurants in Wall. The tourist attraction is famous across the state and nation for its ubiquitous advertisements.

The on-site restaurant seats 520, serves up legendary doughnuts, hot beef sandwiches, and buffalo burgers, and houses a collection of 320 original western oil paintings (including 11 Harvey Dunns ...

Wall, South Dakota, has 700 residents -- its drug store is visited by 2 million people a year. Wall Drug, which is a functioning pharmacy, is huge tourist attraction near Badlands National Park.

Rick Hustead, chairman of Wall Drug, works the restaurant counter when things get busy. Hustead, whose grandfather opened the store in 1931, says he’d never close the pharmacy, even though it ...

And just in the month of July there has already been a 50-percent increase. “Those are outstanding numbers for Wall Drug, for the restaurant and our retail shops. It’s amazing,” Hustead said.

Consider Wall Drug, on the north edge of South Dakota’s Badlands. Hustead’s grandparents, Ted and Dorothy Hustead, bought the store in this small town in 1931 — during the Great Depression.

WALL, South Dakota -- Ted Hustead's family knows a thing or two about running a tourist attraction during tough economic times. Consider Wall Drug, on the north edge of South Dakota's Badlands.

WALL, S.D. – Ted Hustead’s family knows a thing or two about running a tourist attraction during tough economic times. Consider Wall Drug, on the north edge of South Dakota’s Badlands.

When Hustead joined the family business about 39 years ago, the first thing he learned how to do was make the Wall Drug doughnuts. Now, 12 people are on staff making doughnuts each day to meet ...

Rick Hustead, chairman of Wall Drug, works the restaurant counter when things get busy. Hustead, whose grandfather opened the store in 1931, says he’d never close the pharmacy, even though it’s not ...