Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. A version of this article appeared in the May–June 2023 issue of ...

Getty Images / volkankovancisoy Brand recognition is a concept used in advertising and marketing to describe consumers' ability to recognize a brand through visual or auditory cues such as logos ...

“We want to reassure Waitrose customers that we will never compromise on our number-one animal welfare standards or our long-standing commitment to British farming. “All of our own-brand fresh ...

Men’s care brand Rock Face pulled off a bold city-centre stunt last week as part of its “Make Scents” campaign, taking a swipe at the puffed-up world of ...

A former Miss Houston competitor has slammed a popular Australian brand after she was charged $300 to import the package to the US after Donald Trump's tariffs. Taylor Toftemark, 24, posted a ...

MANILA, Philippines — The 2025 Philippine elections underscored a growing truth in politics: branding shapes not just perception but performance. As with consumer markets, voters today are ...

Waitrose has reaffirmed its commitment to British farming and refused to compromise its animal welfare principles, despite the recent announcement of a trade deal with the US. The upmarket grocer’s ...

A Shropshire car dealer is set to launch a new showroom for BYD electric vehicles as part of an expansion plan.

Not at their prices, anyway.” John Vine, Spirits Buyer at Waitrose, added: “James Gin isn’t your typical celebrity brand. James has been deeply involved in both the development and marketing from day ...

Luxury automotive brands such as Mercedes-Benz and Ferrari rely heavily on aspirational value. During an economic downturn, a prestige brand’s decision to hold or lower prices is a defining decision ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook As for that new Godzilla Minus One follow up film now in the works, it has yet to be confirmed ...