Waitrose executive director James Bailey has admitted the supermarket’s brand positioning is “long overdue” a refresh. Speaking during the John Lewis Partnership half year results call today (15 ...

Waitrose is to inject more humor and fun into its advertising in the coming year and has used its Christmas advert as a springboard for this new creative direction. The spot takes place at a fun ...

Waitrose has enlisted the help of a star-studded cast to make its brand new ‘whodunnit’ Christmas advert. The first instalment of the two-part campaign is entitled “Sweet Suspicion ...

Waitrose has kicked off a brand relaunch with the new strapline ‘Food to Feel Good About’. The new brand proposition is part of the upmarket retailer’s plan to make more of its quality and sourcing ...