Waitrose has announced the return of its free hot drink offer for any of its customers that hold one of their loyalty cards - just two years after scrapping it.

Waitrose came late to loyalty schemes. Back in 1999, Mark Price, then Waitrose’s marketing director, dismissed loyalty cards as “intrusive and expensive”. But 12 years later, by then managing director ...

Waitrose customers holding loyalty cards will be able to once again enjoy free hot drinks after two years without the benefit. The reintroduction of free hot drinks of members comes amid declining ...

The John Lewis Partnership is to roll out a combined customer loyalty card across its Waitrose and John Lewis brands, as part of a wider push to bring the two parts of the business together. It ...

The announcement represents a big turnaround from Waitrose's previous stance. Back in 1999, Marketing Director Mark Price talked of loyalty card 'mania' and 'hype', questioned how its competitors ...