Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported on Monday, citing people familiar with the matter.

AI-generated video in advertising has proved a perilous endeavor to date. Now, imagine AI generating everything from concept to video assets to sound.

AI is automating ad creation, bypassing ad agencies, and erasing human authorship. With Meta's latest ambitions, we lose when ads are optimized but no longer made by humans.