After Kelsey Plum went viral for gifting a teammate Nike Sabrina 2s, many wondered about the rule that governs what shoes ...

Caitlin Clark is making a significant impact on the court and in the WNBA. The second-year guard for the Indian Fever quickly ...

Since Caitlin Clark entered the WNBA, sales and interest have skyrocketed. This season, her impact on the league could ...

Caitlin Clark's popularity is driving a significant economic boom for the WNBA, boosting revenue and franchise values.

WNBA's collective bargaining agreement expires end of season and players are looking for big raises. Will negotiations slow league's rapid growth?

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

Brewer, who's an associate professor of finance at Indiana University Columbus, crunched the numbers last season and found ...

Minutes after leading the Rose Basketball Club to the inaugural Unrivaled championship, Brittney Sykes was the last to enter the postgame news conference. After hitting the winning free throw to ...

There's been plenty of discussion about how the 'Caitlin Clark effect' has led to renewed interest and viewership in the WNBA ...

The hype behind the last two WNBA rookie classes has been remarkable. Last year, the addition of Caitlin ... Gannett may earn revenue from sports betting operators for audience referrals to ...

Well, Caitlin Clark is doing exactly that—and Paul George has some things to say about it. But before we get into PG-13’s ...