After Kelsey Plum went viral for gifting a teammate Nike Sabrina 2s, many wondered about the rule that governs what shoes ...

Caitlin Clark is making a significant impact on the court and in the WNBA. The second-year guard for the Indian Fever quickly ...

The impact of the Indiana Fever star goes well beyond the basketball court. In her second season, Clark is also changing the ...

Caitlin Clark's popularity is driving a significant economic boom for the WNBA, boosting revenue and franchise values.

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

Brewer, who's an associate professor of finance at Indiana University Columbus, crunched the numbers last season and found ...

There's been plenty of discussion about how the 'Caitlin Clark effect' has led to renewed interest and viewership in the WNBA ...

The hype behind the last two WNBA rookie classes has been remarkable. Last year, the addition of Caitlin ... Gannett may earn revenue from sports betting operators for audience referrals to ...

Well, Caitlin Clark is doing exactly that—and Paul George has some things to say about it. But before we get into PG-13’s ...