The success of A Minecraft Movie's viral marketing raises concerns about the future of interactive cinema experiences. A Minecraft Movie was gargantuan at the box office on its opening weekend.

For several years Old Spice has seemed to do everything right when it comes to advertising. They’ve had a slew of highly recognizable, entertaining and popular marketing campaigns centering on ...

Cessario attributes the company’s rapid rise in part to viral marketing campaigns, such as selling a limited-edition skateboard decorated with paint infused with skateboard legend Tony Hawk’s ...

Viral marketing campaigns — a strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence ...

Still, some of Duolingo’s most viral campaigns were put together in less than a week. The team only had six days to execute one of its most recent marketing stunts, the death of its beloved mascot.

XX-XY Athletics challenged Colorado's anti-discrimination law, claiming it infringes on free speech and impacts their stance ...

A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items.

A major marketing expert claimed that Stanley unleashed a "perfect storm" of viral marketing with social media monolith TikTok to get consumers crazy for its 40 oz. Quencher mugs. Victor Lee ...

Last week, I defined viral marketing and suggested why you should consider using it. And in next week's final installment, I offer a list of 13 best practices for successful viral email marketing.

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Smile 2 opens in theaters on October 18th and it looks like the viral marketing for the horror ...