From LeBron James to Vince Carter ... Paul Pierce. Carter went on to win the NBA dunk contest in 2000 and is widely regarded as one of the greatest sky walkers the game has ever seen.

There's no event in high school basketball that propels players from elite status to household names as instantly as the Sprite Jam Fest -- the annual prelude to the McDonald's All American Games.

Steve Smith was hyped after being selected to represent Team USA in the 2000 Olympics. It was a chance to make his country proud and for Smith to see some of his NBA colleagues up close.

Stop by your local bookseller, or if you have to, go on line and pick up the book "Magic in the Air, The Myth, the Mystery and the Soul of the Slam Dunk." The author is ... GOAT in more ways than one ...

The three events of the Slam Dunk contest, the 3-point contest, and the Skills Challenge have created countless memories engraved in their heads forever. When Vince Carter said it was over ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

The 2000 NBA Slam Dunk Contest is still considered one of the greatest displays of aerial artistry in history. When Vince Carter shut it ... dunk contest moments ever. But by his third appearance ...