While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

A designer's mistake led to Buick changing up its most visible marker. Buick has a new version of its tri-shield logo, and it ...

“I have this a whole new roster I’m really excited about; You’ll never be able to guess, but it’s major,” he told journalists at a Vaseline brand luncheon last week, confirming the end ...

Editor’s Note: USA TODAY has changed the name of this award to “USA TODAY’s Most Trusted Brands.” The story and award design reflect that change. "USA TODAY's Most Trusted Brands 2025 ...

Logos help with quick identification and mean something to a brand. They tell a story, build trust, signify essential elements of business philosophy, and most importantly, make brands unforgettable.

Think you know your favourite brand logos? Look closer. Much closer. Because what you see on the surface is just the beginning. At first glance, they may seem like simple designs, but many of them ...

Like Queen Elizabeth, she loves horses and a great tiara moment. Meghan Markle's refreshed lifestyle brand has a logo with a meaningful symbol. On Feb. 18, the Duchess of Sussex announced that she ...

Walmart is refreshing its logo for the first time in nearly two ... Walmart U.S. "While the look and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart’s ...

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Therefore, the re-branding would ensure the brand responds to the market need for youthfulness and vigor. Logo Specifications: The ‘Knitted and overlapping D’ symbolizes Dollar’s identity ...

The Vaseline brand is one of Unilever’s top 30 Power Brands and passed the €1bn ($1.6bn) ­turnover in 12 months milestone this year.