Read is embracing AI potential while relying on WPP’s core strength—creativity, which will be more important than ever.

India's creator economy is now seen as a sizeable part of the M&E ecosystem. At the recent World Audio Visual and Entertainment Summit (WAVES) in Mumbai, creators and digital platforms were as much ...

Who is moving up and who is moving on ? Get updated on the latest new hires, plus awards and honors, in the natural products industry.

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

How do you transform marketing from a cost center to a growth driver at one of the world’s largest consumer goods companies?

Agencies have long functioned as an intermediary between creators and advertisers. But they may start to get squeezed out, as ...

A rising number of lawsuits accuse household brands of misleading consumers when they said their products were made in the ...

Knowing what different generations want is important, but for a brand to really succeed, it needs to tap into universal needs ...

Famed for its eclectic mix of music acts, film showcases, A-list appearances, and industry networking, SXSW makes its way ...

We've also expanded on the appropriate elements of the master brand to craft a full communications guide and evolved message map specifically for our graduate and professional programs. View graduate ...