Then there’s classic toys like Play-Doh and Barbie which remain crowd-pleasers ... Whether you're an adult fan of the franchise or just love detailed Lego sets, this is the perfect gift to ...

We’re so mesmerized by the ‘Barbie’ movie ... might be the adult equivalent of being surprised with a brand-new memory foam pillow. These soft plush collectible toys are all the rave ...

Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...

At the forefront of this booming market is Zuru, an innovator in the toy industry ... offering a unique unboxing experience that combines the thrill of surprise with the joy of collecting.

Holding up the huge box, she said: “This is a mystery box full of toys - it cost £73 from Unboxing Heaven and you can get anything from Pokémon, Barbie to Lego in there. “Let's whack it open ...

Mattel debuted its first “Kenbassador” LeBron James on Wednesday. The toy company is betting big on adult customers who collect dolls following the blockbuster Barbie movie two summers ago, leaning ...

But the toy company has been betting bigger on adult customers. For some Mattel brands like Barbie, adult collectors can account for up to 25% of sales, Steve Totzke, Mattel president and chief ...