Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo.

After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the ...

After a year as the Utah Hockey Club, Utah's NHL team has a new team name and logo going into the 2025-26 season.

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

The Utah Hockey Club is no more. After an exhaustive search that lasted more than a year, the NHL’s Utah team announced they ...

After a 13-month process, featuring multiple rounds of fan voting and trademark issues (not to mention an entire season), ...