AS uncertainty lingers over US tariffs on Chinese toy imports, Chenghai in Guangdong province is navigating a period of adjustment and transition.

At a bustling workshop in Yiyu Craftwork Co, a toy factory in Chenghai district in Shantou city, South China's Guangdong ...

Join us on an exciting adventure at Toys R Us as we dive into the world of Xshot Insanity! Discover the ultimate blaster ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that ...

A feature film based on the iconic retail chain Toys 'R' Us, is in development, inspired by Night at the Museum and Back to the Future.

If the upcoming movies based on Lego, Matchbox, and other childhood toys weren’t enough for you, next up is… a Toys ‘R’ Us movie? Yes, really. Per Variety, the toy store chain is coming to ...

The toy store is developing a competition series Toys “R” Us Family Faceoff with Fox Alternative Entertainment.

Museums are a great place to explore art, culture, and history. While museums about toys might seem odd, it’s a spot you might want to add to your bucket list. But before you make the journey, where ...

In a move that’s turning heads in both the marketing and tech worlds, Toys “R” Us has partnered with creative agency Native Foreign to create a groundbreaking brand film.

Toys "R" Us is back with a cutting-edge short film using artificial intelligence to tell the story of its origins that's innovative and nostalgic.

"We weren't going to hire a giraffe," Toys R Us Studios President Kim Miller Olko says of the AI mascot in the video.

Toys'R'Us Studios and Native Foreign premiered the first-of-its-kind video during the 2024 Cannes Lions Festival, showcasing it to an audience of brand and advertising industry leaders at an ...