Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...

But the Vision Pro has one very big advantage in its favor that could make all the difference in the world: Tim Cook’s AR glasses goal. Cook ‘cares about nothing’ but AR glasses, per report ...

Apple Inc. AAPL CEO Tim Cook has steered the tech company through a period of significant growth since taking the reins in 2011 after the death of company co-founder Steve Jobs. Known for his ...

A new report from The Washington Post dives into the inner workings of the Trump administration, particularly as they relate to Apple CEO Tim Cook. According to the report, Cook spoke to Commerce ...

As Cook explains, “When I started Soot Sprite I was hooked on Clean by Soccer Mommy and Hovvdy’s Cranberry but with this ...

In a recent dialogue with U.S. Commerce Secretary Howard Lutnick, Apple Inc. AAPL CEO Tim Cook reportedly discussed the potential ramifications of President Donald Trump‘s tariffs on iPhone ...

One source told Bloomberg that Tim Cook reportedly “cares about nothing else” from a product development standpoint. If he can beat Mark Zuckerberg to a pair of stylish smart glasses that make ...

While Trump insists that these exemptions are only temporary, it appears that this pivot might have been the work of Apple CEO Tim Cook. A report from the Washington Post cites sources who spoke ...

Tim Cook has visited China more than 20 times since joining Apple in 1998. Fu Tian/China News Service/VCG via Getty Images President Trump’s ongoing trade war with China has raised concerns ...

Apple CEO Tim Cook extends his well-wishes for Eid al-Fitr via social media, emphasizing Apple's commitment to diversity and inclusion. Cook regularly shares greetings for global festivals ...

Tim Cook really wants Apple to make true AR glasses. He “cares about nothing else”, according to an Apple engineer. That said, building true AR glasses will take a lot of time. According to ...