News

Tim Cook ‘cares about nothing else’ than beating Mark Zuckerberg to a pair of truly smart glasses: ‘It’s the only thing he’s really spending his time on from a ...
Apple and Meta have been pouring significant capital into augmented-reality “smart glasses.” One source told Bloomberg that ...
How Tim Cook helped Apple out of Trump’s tariff storm — for now
Apple’s CEO Tim Cook spoke to Commerce Secretary Howard Lutnick last week about the potential impact of the tariffs on iPhone ...
Tim Cook really wants Apple Glass to become a reality
The fabled Apple Glass continues to be in development, with augmented reality glasses still a top priority for CEO Tim Cook ...
Tim Cook needs Vision Pro to succeed, and that couldn’t be better news
If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...
Tim Cook is reportedly focused on Apple Glasses — and that could be bad news for the iPhone
To hear newspaper reports tell it, Tim Cook only has eyes for AR glasses, as the Apple CEO puts his focus on developing the ...
Tim Cook is dead set on beating Meta to ‘industry-leading’ AR glasses: report
Meta unveiled its prototype Orion AR glasses last year. Those are still many years away from volume production, and the ...
Observer7d
Tim Cook’s Decades-Long Bet in China Is About More Than Cheap Labor
China is crucial in Apple (AAPL) ’s global supply chain, making about 90 percent of iPhones and a significant portion of Mac ...
‘A Top Priority’: Tim Cook’s Obsession with AR Glasses Shapes Apple’s Vision Pro Roadmap
Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...
PhoneArena11d
Apple CEO Tim Cook has a new obsession
Apple CEO Tim Cook reportedly has a new obsession: something that he is focused on completely, to the point that it is the ...