Videos on the social media app, filmed at factories in China, urge viewers to buy luxury goods directly, as tariffs drive up prices. Americans are receptive.

TikTok is shaking up the management of its US shopping team, moving Nico Le Bourgeois under a former Douyin executive.

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Provenance claims from Chinese manufacturers on TikTok are bringing luxury’s value back into question. Experts warn against ...

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TikTok has become a key bargaining chip in China's escalating tariff battle with the U.S. - while remaining an enticing ...

Chinese e-commerce apps DHgate and Taobao surge in U.S. downloads amid viral TikTok shopping hacks. Social media videos urg ...

Unlike other popular bottles, this one allows you to cover the straw when you're not drinking from it, thanks to the ...

In a typical TikTok video, Jenna Libman extols the virtues of a $30 Halara exercise dress, praising how easy it makes going ...

TikTok Shop is restructuring its governance and experience e-commerce team in markets like LATAM, leaning on global leaders ...

Ulta, once a lightning rod for growth, has reached a different stage in its life. At the same time, online sales channels ...