Tech companies are rethinking their hiring and spending on key areas including software and marketing, amid fast-changing tariff policies and mounting recession fears. Meanwhile, many are hitting the ...

One of Wall Street's Apple bulls pared their optimism on the tech giant's shares today.

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Apple reportedly scrapped the "Available Now" from Apple Intelligence's page late last month, suggesting the company ...

The Apple Analyst: Goldman Sachs analyst Michael Ng reiterated a Buy rating on Apple and lowered the price target from $259 ...

In the market for a new TV streaming device? Let these words from Roku’s marketing lead close the deal on a new Apple TV 4K.

In an X post, “Basic Apple Guy” notes that Apple has changed the marketing strategy for the iPhone 16 line-up when it comes ...

To remain profitable amid tariff turmoil, one analyst claims Apple can push customers into higher storage tiers.

these actions provide Apple with a buffer of inventory that will allow it to temporarily withstand the effects of the new tariff structure while it evaluates long-term production strategies for ...

While the tariffs could significantly impact Apple, we believe there are several strategies to reduce their effect. Apple has not raised the base price of its flagship iPhones in over seven years ...

Apple’s ambitious spatial computing venture appears to be far from over, as fresh reports suggest the second-generation Vision Pro has quietly entered production. This development comes despite ...