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Tech companies are rethinking their hiring and spending on key areas including software and marketing, amid fast-changing tariff policies and mounting recession fears. Meanwhile, many are hitting the ...

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In 2022, 2.5 thousand new apps were submitted to the Apple App Store, which shows how important competitor analysis is when app marketing agencies come up with their own strategies. App marketers and ...

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AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Discover how Apple's manufacturing strategy, tariff impacts, and advanced Apple Intelligence updates could shape its fiscal ...

One way to define marketing strategy is as a method that companies take in order to build strategies of this kind in order to attract customers to their products. To put it another way ...