Space on the lifeguard towers is valuable commodity, and now businesses can pay to have their logo there. The city introduced its new lifeguard tower design for city beach towers at a small ...

JACKSONVILLE BEACH — The historic Jacksonville Beach Lifeguard station will be donated to the city of Jacksonville Beach, and its familiar American Red Cross logos will be removed. That ...

Focus World, the alternative distribution initiative of Focus Features, is partnering with Screen Media Films on acquiring U.S. rights to The Lifeguard, the Kristen Bell-starrer that debuted at ...