Today, the concept of personalization has blended into part of the customer experience. Using a name is barely a personalized ...

Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better ...

This doesn’t mean, though, that all text programs are created equally. The winning retailers have built text strategies that ...

From its start more than 30 years ago, texting has slowly but surely become the dominant form of communication Scott Nover On December 3, 1992, in Newbury, England, computer scientist Neil ...

Wineries seeking innovative ways to engage wine lovers and drive DTC  sales this spring now have a powerful new tool at their ...

Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer ...

Syniverse, the world's most connected company ®, and Adobe (Nasdaq:ADBE) have come together to provide Syniverse's SMS messaging through the Adobe Campaign omnichannel marketing platform. This ...

According to IDC, with 5.1 billion smartphones running Android and iOS, RCS has the potential to reach a wide global user base.

Americans across the country received harmful hate messages via text after the election. The communication industry has been ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

The service will be limited to text messaging at first but the company ... Mike Katz, T-Mobile’s president of marketing, strategy, and products told The Washington Post that messages with ...