Text messages can be annoying when you’re getting bombarded with them faster than you can unsubscribe. On the other hand ...

Text message marketing software is now used widely as a strategic component by retailers and brands for a wide range of mobile marketing use cases. Here are some successful examples and use cases ...

but they’re two different ways to send text messages and depending on your text message marketing goals, one may be a better fit than the other. At the simplest level, an SMS is a text message and an ...

Editorial Guidelines. Devising an effective text message marketing campaign means making use of the right tools. We chose the best text message marketing software that gives businesses a ...

On April 7, 2025, the Federal Communications Commission (“FCC”) announced that it would delay portions of a significant new rule pertaining to ...

We analyzed all marketing texts sent through Ovation’s platform in 2024 - 1.58 million - and identified key trends and ...

If you upset a user, he or she has the power and right to unsubscribe easily. Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is ...

One of your primary responsibilities as a product manager is to work with the marketing communications (marcom) department to formulate the key messages for marketing programs. The goal is to ...

For marketing teams, this shift in customer expectations requires an overhaul of customer messages. That overhaul begins with segmentation, which determines what companies know about their customers.