Traditional marketing is often transactional: When you speak to the user, you're mainly measuring clicks and optimizing ...

Meta’s added another element to help brands tap into the rise of messaging, with an updated version of its customer re-engagement messaging option, which enables brands to send ongoing promotional DMs ...

Food companies are embracing AI to refine their green marketing strategies, as investments in sustainable food and branding ...

Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...

ETBrandEquity returns with the 7th edition of its flagship Brand World Summit on July 4, engaging the leading marketers and ...

Stay connected and efficient with 11.ai for Slack. Automate workflows, prioritize updates, and boost productivity with voice ...

Anti-racism and anti-discrimination messages have not been displayed in this summer's Club World Cup in the U.S..

“Most of the people who end up losing money to a scammer are behaving pretty rationally,” said Kati Daffan, assistant ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.

Australia's largest betting company Tabcorp has been fined more than $4 million for breaches of Australia's spam laws.