Tesla employees have largely refrained from speaking out about protests against the automaker. Matthew LaBrot wants to change ...

Converting dirty diesel trucks to zero-emission semis presents huge challenges. Conflicting federal and state rules ...

EV buyers in Australia can now choose from 100 different electric vehicle models, and there are more to come. Just seven ...

Generative AI is transforming customer service — but are companies ready? In this episode of Today in Tech, Keith Shaw talks ...

Car salesmen often get a bad rap - but how much of it is deserved? In this video, we put dealership tactics to the test and go behind the scenes to see what really happens when you walk onto a lot.

Tesla's strategy has essentially turned its customers into rolling demo units, self-deploying salespeople who evangelize one parking lot at a time. And judging by sales numbers, it’s working ...

A Tesla salesworker, Matthew LaBrot, was fired after he published a website protesting Elon Musk. LaBrot said he grew frustrated by Musk's political involvement and its impact on Tesla sales.

Panasonic says it will slash its global workforce by 10,000 people, half in Japan and half overseas, to become a more ...