The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price ...

She joined InStyle as Senior Beauty Editor in 2021. For years, we've been told that purple shampoo is for blondes and blue shampoo is for brunettes — so much so that one became synonymous and ...

The easiest way to keep up with icy strands? Incorporate a purple shampoo into your routine. While a pigmented purple formula sounds intimidating, the temporary color makes all types of light and ...

Most people will probably recommend a purple shampoo, but as someone who’s bleached her hair many times in the past, purple shampoos did not deliver the icy, ultra-cool tone results I wanted.

For the last week or so, TikTok users have been participating in what they've deemed the #PurpleShampooChallenge, where people film themselves putting excessive amounts of purple shampoo in their ...

Purple shampoo is a popular product for people with blonde hair (especially those with dyed blonde hair) as it neutralizes ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

All you need is your phone, purple shampoo (Clairol Professional’s Shimmer Lights, specifically), and the odd need to feel like wasting a good ol' bottle of it on your hair. For the past few ...

The latest craze spreading online is called the 'purple shampoo challenge' and those who have tried it claim that it can completely transform your hair colour. But there's a catch - the shampoo ...

SHOPPERS have praised L'Oreal's purple shampoo as the "best ever" for banishing brassy tones and it's got dozens of five-star reviews online. The Elvive Colour Protect product is being touted as a ...

In the long run, a good purple shampoo can save you money at the salon Alyssa Grabinski is a senior shopping writer at PEOPLE covering celebrity fashion and beauty. She has been highlighting her ...