Taylor Swift, wearing the Nirvana Noir, and Travis Kelce in New York City.

To achieve the perfect aesthetic, H&M collaborated with Alex Bovaird, costume designer for The White Lotus, to make shoppers ...

TaylorMade has today announced the signings of DP World Tour stars Bastien Amat and Ryggs Johnston to Team TaylorMade. Both ...

The whole design of the TaylorMade SpeedSoft golf balls lies firmly in its name. They are designed to promote a soft feel ...

It’s hard to talk about TaylorMade’s P·790 without acknowledging the seismic shift it caused in the iron market. Before the ...

A complete list of the golf equipment Ludvig Aberg used to win the PGA Tour's 2025 Genesis Invitational at Torrey Pines Golf ...

When McIlroy signed with TaylorMade in 2017, he was the first staffer to receive a set of prototype blades bearing his “Rors” ...

Winning still has plenty of perks on the PGA Tour, from a two-year exemption to invitations to the Masters and the PGA ...

For the first time in 18 years, Dustin Johnson is an equipment free agent. Johnson’s contract with TaylorMade was not ...

TaylorMade Golf introduces all-new Tour Response™ golf balls for 2025. Featuring new Tour-proven technologies and brighter hi-vis designs, Tour Response and Tour Response Stripe™ golf balls deliver ...

TaylorMade Tour Response golf balls feature more tech borrowed from the TP5 golf balls. Here's what you need to know.