It didn't matter whether the statement was directed at the brother of superstar Nico Iamaleava, because the message was clear: pay your NIL buyout or face legal action. Players enrolled at schools ...

Dylan signed a NIL deal with Cheez-It in December 2023 of the Cheez-It Citrus Bowl, where Tennessee faced Iowa. As part of the promotion, Sampson became one of the featured athletes in Cheez-It ...

Azareye’h Thomas is an American football cornerback who concluded his college career with Florida State in 2024. Thomas started his college football journey in 2022 and appeared in 11 games for ...

The Wisconsin Interscholastic Athletic Association on Friday approved an rule change that will allow student athletes to take advantage of NIL opportunities. The WIAA joins a growing trend of ...

Why nonprofit signed NIL deal with Marquette basketball star Behind former news anchor's NIL firm Behind former news anchor's NIL firm Channel 6 anchor leaving station to start own firm Channel 6 ...

He joined UCLA on Sunday, reportedly for half the money though terms of any NIL deal were not released.Arkansas freshman quarterback Madden Iamaleava entered the portal this week not long after ...

But thanks to NIL in the college athletics landscape, big-name athletes like Sanders are already making money in college. The Colorado quarterback inked several NIL deals during his two-year ...

Nico Iamaleava, a quarterback who led Tennessee to the College Football Playoff last season, walked away from a reported $2.4 million NIL contract to seek higher pay elsewhere. He joined UCLA on ...

Consider quarterback Cam Ward. He initially declared for the draft, but returned to college after receiving an NIL deal from Miami. He went on to finish as a Heisman Trophy finalist and is now the ...

The image, in addition to selling a snack, is a symbol of how Burden, one of college football’s top recruits in 2022, became the face of Missouri’s NIL movement. That fall, the St. Louis ...

The NCAA has allowed student-athletes since 2021 to profit from their name, image and likeness, or NIL. The financial shift and its impact on college athletics have been dramatic. College athletes ...